Roll Out the Red Carpet – A top-notch customer experience will set you apart from the competition.

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Previously, we discussed how you can close more online leads by rolling out the red carpet for potential customers. That leads to a higher lead-to-sale ratio! It’s important that your customers’ online experience translates effectively into their in-store experience. So let’s analyze the red carpet treatment, by not only looking at customer engagement but also […]

Set Yourself Apart from the Pack – It’s time to put pen to paper as you define what differentiates you and puts your dealership head-and-shoulders above the rest.

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In the last issue of AutoJournal, we started a conversation about “Unique Selling Propositions,” or USPs. We made the point that when your customers look out at the automotive retail landscape, they should see a clear difference between your dealership and your competition. If they don’t, why would they buy from you? What makes you […]