At Your Service! – How to turn a mundane oil change into an experience your customers won’t soon forget.

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Let’s face it, the service experience shouldn’t start when a customer comes in for their first check-up. It should start the minute they take delivery of their vehicle. Here’s a golden opportunity to introduce them to your service department. That sales to service hand-off – how is it done? Do you give the customer a […]

Fraud & Phishing – If you’re not taking steps to secure your data, you’re more vulnerable than you think.

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Every day, it seems there’s a headline about another security breach at an organization like Facebook, or a bank, or Equifax. Fraud is everywhere, from hackers to “phishing,” and dealers are vulnerable. How can a dealer make sure they’re guarding certain areas where people can breach and take money or request money? That can mean […]